Trends
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The Classroom of Tomorrow is Everywhere
This past Sunday, a group of Point Park instructors collaborated with a professor at Slipper Rock University and others in the social media community to hold a live twitter chat…
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BMGT 205: Assignment 1, Amazon Fresh
For Assignment #1, I want the class to read an article from the August 18th issue of Fast Company: AMAZONFRESH IS JEFF BEZOS’ LAST MILE QUEST FOR TOTAL RETAIL…
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BMGT 411: Assignment #4 Direct and Targeted Marketing
In the last class, we took a deep dive into marketing that leveraged mass communications to reach an audience, TV, Radio, Newspaper, Magazines, Billboards, etc. In Chapter 17, we…
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What I Learned This Week, 9.7.12
This one is late, late, late! But I am still posting. Still learning. So here are a few items I learned this week. 1. Others Share My Views on Groupon: I…
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Is Marketing Dead?
If HBR can use this headline as link bait, so can I. The Harvard Business Review ran an article last week that I have wanted to comment on. The article,…
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Citi Strives to Put the Consumer First, Drives Digital
Interesting 16 Minute Video on how Citi’s CMO is trying to put the customer first through a digital marketing strategy. Some good insight. The Citi CMO has a word cloud…
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Using Social Media for Marketing Research
I came across this Frito Lay page this weekend, where they are asking fans to create the next Lay’s chip flavor via a social contest on Facebook. Pretty innovative idea…