For Assignment #1, I want the class to read an article from the August 18th issue of Fast Company:
After reviewing the article, please take some time to answer the following questions. Please answer them numbered, in the comments section of this blog.
1. Why is Amazon Prime so important to Amazon? What metrics did they talk about to show this importance?
2. Do you think a Amazon Fresh will be successful? If so, why? If not, why?
3. Out of the 4 p’s of marketing discussed in week one, which one do you feel is the most important to Amazon Fresh’s success (Price, Product, Place, or Promotion). Why?
4. If you were a competitor of Amazon, how would you prepare to compete against Amazon Fresh? How would you position your experience vs. Amazon (Include which competitor you are, and how you would position against this new competition).
I look forward to a good discussion on this next week.