Leadership
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Career Advice: Ignore Everything Everyone Ever Told You
On test one, I gave the example of Gary Vaynerchuk as an example of a sensor in regard to personality types. Gary is an industry leader and thought leader because…
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BMGT 311: Assignment 3 (WED)
Class, We had a speaker tonight that gave a variety of career tips for college graduates just starting out. Some of her advice included: Look, Listen and Learn Be Eminently…
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BMGT 411: Assignment #1
JC Penney has been in the news of late. In the last few years, their STS (Same Store Sales) have declined at an alarming rate as has their profit.…
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Customer Experience and a Fish Sandwich
Yesterday I decided to get out of the office and grab lunch at one of my favorite places in Pittsburgh, Wholey’s. I have been going to Wholey’s for years, and I truly love…
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The Formula for Successful Marketing Career
I still remember one of my past interns asking me this question back at a previous job. She was driven, and wanted to succeed in marketing, and asked me if…
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BMGT 311: Assignment #4 – Ethnographic Research
Some call it Ethnographic Research. Some call it hyper qualitative research. But it’s all about getting closer to your users or potential users to “deep dive” and “needfind” to develop…
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The 101 on LinkedIn for Students
Class: I found the 101 on LinkedIn: This is a good overview, and a good start. Chris Lovett
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What I learned this week: 8.24.12
3 weeks in a row! I probably should get some sort of reward for my dedication to this blog. Your continued reading is reward enough, actually. I am up over…
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Innovative Company: Birchbox
I think one trait of successful marketing pro’s is they are alway’s on the lookout for innovative ideas, inside or outside of their industry. When I worked in retail, I…