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BMGT 311: Assignment #3, Observation (Due 10.7.14)
Class, Observation is a simple, yet powerful tool, in the field of Marketing Research and business in general. Walking in your customers shoes, and experiencing what they experience, helps managers…
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BMGT 311 (Saturday): Assignment #4, Focus Group Discussion Guide
Class, Focus groups are a great qualitative marketing research method to get key information and insight from consumers. We watched one example of focus groups in class for the Google…
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BMGT 411: Assignment #1 (Due September 9th)
During this semester, we are going to get a background in Marketing, and help a local startup, AthleteTrax with their 2015 Marketing Plan. A big part of the marketing plan…
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BMGT 205: Assignment #4 Pricing
Last week, Amazon announced a 25% increase in their Amazon Prime membership – from its current level of $79 to $99. This is an example, a very visible one,…
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2013 in review
The WordPress.com stats helper monkeys prepared a 2013 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about…
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BMGT 311: Assignment 1 (Saturday)
Class, Today we got a good background on the marketing research industry from chapters 1 and 2. The first assignment is to Find an article that lists out why marketing…
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Customer Experience Pittsburgh American Marketing Association Presentation
I am excited to present Customer Experience and Journey Mapping at the June 5,2013 American Marketing Association meeting. A lot of good content for marketers looking to take their marketing…
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Ads Worth Spreading turns 3 and releases a report
Great Creative Examples from the ad biz.
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Great Marketing
Think about the planning that went into this.