Thinking about our guest speaker Deanna Ferrari and the great social media examples she provided us in class, please provide your own examples of a company that is doing Social Media Marketing well.
What company, brand, or non profit do you think is doing social media well?
Who is their primary target?
What social media outlets do they use? (Twitter, Facebook, etc).
What is their tone? (Funny? Uplifting? Responsive?)
Is there a person behind the brand personality? Is that person identified? (Example: @scottmonty at @ford).
Is there a time when they most engage with consumers? (Day, Nights, Weekends?).
Anything else you found as a reason your example does social media well? Are there any bad examples you can also share?