JC Penney has been in the news of late. In the last few years, their STS (Same Store Sales) have declined at an alarming rate as has their profit. They hired a new CEO only to remove him after poor performance. Here are just some of the things that happened at JC Penney over the last few years:
– STS Dropped 25% in 2012 (First Year of Ron Johnson at CEO)
– Laid off 20,000 workers, in stores and at corporate
– Is in a lawsuit with Macy’s over a Martha Stewart exclusive agreement
– The stock continues to hit new lows, now trading near $12 a share
Find an article that talks a little about what happened at JC Penney? What would your recommendations be to have prevented this? What in regard to marketing strategy could have JC Penney done to do this differently? Do you think JC Penney will survive?
Post your comments below and link to the source of the article.