In Chapter 9. we went over in detail the importance of developing a positioning statement for a brand. A good positioning statement helps a brand clearly define who they are and who will benefit from their product or service. From class, the outline for developing a positioning statement is:
For (Target Audience), (Brand Name) is the (Frame of Reference) that delivers (benefits/point of difference).
Pretty simple, yet very powerful. For assignment #2 – I want you to:
- Develop a positioning statement for AlthleteTrax
- Develop a positioning statement for Point Park University
- Develop a positioning statement for your favorite brand
Like always – include your response in the comments section, and we will discuss in class next week.