BMGT 311 (Saturday) Assignment #2: Due September 6

Source: Netflix (House of Cards Intro)
Source: Netflix (House of Cards Intro)


Now that you have taken a deeper dive in data visualization using data that was given to you, I want you to expand your learning by getting more comfortable not only visualizing data, but finding it as well.  Finding secondary data is a key part of marketing research, and this exercise will get you more comfortable finding and using data.  Please use the American Community Survey:

Please find the following information for Washington, DC, Pittsburgh, PA, and your hometown if not from Pittsburgh.

Develop a demographic profile of each city comparing the following in visualized format against one another:

  • Average age
  • Race distribution
  • Income distribution (average income)
  • Poverty distribution
  • Employment statistics

If you were launching a new product, which city would you launch in?  Why?  What other items would you have to consider when launching a product in various markets.

I look forward to seeing your responses.  Like last week, create charts using excel and then upload in powerpoint format or pdf format on slideshare and leave the link as a comment for the class to share.

DC Metro
DC Metro


Chris Lovett


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