In chapter 9, we are going to take a deeper dive into STP and it’s importance to the overall marketing equation. Remember,
This subject matter is often learned best when we apply it to a real company. For this assignment, we are going to look at a local company called 4Moms.
Take some time to take a look at this company and the products it makes. Based on our topics from chapter 9, please answer the questions below:
1. What do you feel are the different segments that 4Moms would appeal to? What would the best approach to segment their potential customers be (geographic, demographic, psychographic, behavioral, benefits) in your opinion? Why?
2. As a lead marketer for 4Moms, who would you choose to be your primary target market? Why? Would you have a secondary target market?
3. Before you launched to the target market, how would you position the 4Moms brand and products to your desired target market? Do you think 4Moms does this already?
Assignments due in the comments section before 2.24.14.