In week 11, we talked about Mass Media and social media. It was full week with a lot of content. For assignment #5 – I want you to pick a brand that you feel is doing social media well, and tell us why. Please include the 6 key elements of a social strategy that I outlined in week 11:
- Who does this brand want to reach?
- What do they want to say?
- When are they saying it?
- How are they engaging with their fans/customers?
- What tools are they using?
- How are they measuring results?
There are a lot of brands doing social media really well today – and they really have no choice. Brands are fighting for a share of voice, a share of your minds and hearts, and ultimately a share of your wallet. Social media has become a core component of most brands integrated marketing strategies.