For assignment #3, Develop a positioning statement using the equation developed in class. Show an example on the blog of how this brands advertising supports this positioning.
- Remember, a positioning statement is simple, yet powerful.
- For (target audience), (brand name) is the (frame of reference) that delivers (benefit/point of difference).
Choose a brand you love – and show some examples of how their marketing ties into their positioning statement you develop.
Also – I came across this ad. Pretty powerful.