BMGT 411: Assignment #3 Positioning Statement


For assignment #3, Develop a positioning statement using the equation developed in class.  Show an example on the blog of how this brands advertising supports this positioning.

  • Remember, a positioning statement is simple, yet powerful.
  • For (target audience), (brand name) is the (frame of reference) that delivers (benefit/point of difference).


Choose a brand you love – and show some examples of how their marketing ties into their positioning statement you develop.

Also – I came across this ad.  Pretty powerful.

5 thoughts on “BMGT 411: Assignment #3 Positioning Statement”

  1. For pet owners, Petsmart is the animal retail store that provides a wide variety of needs in one location with the intent of keeping your pet happy and healthy.

    Here I have two commercials that Petsmart created for delivering their large variety of offers for your beloved pet:

  2. For eyeglass wearers, Crizal is the lens coating manufacturer that delivers superior vision and clarity through a non-glare scratch proof coating.

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