Assignment #3 is pretty simple – give an example of how a company is using Social Media as a marketing research tool. Specific company examples are recommended.
The best example I can give is the example of Walmart tracking twitter traffic to determine cake pops were a popular trend. The article can be viewed here.
In the example – Walmart watched twitter traffic and determined that cake pops were a huge trend, and decided to increase their cake pop making merchandise, therefore increasing sales and profits. This is something they would have missed if they were not monitoring social media.
What other companies are actively doing this? What are they tracking? How is it helping their business?