BMGT 311: Extra Credit, Social Media Marketing Research


Class – for our last assignment, please find a resource that discusses tools for capturing quantitative or qualitative social media data, and the importance of it to marketers.  Why is analyzing this data on Facebook, twitter, instagram, etc so important to marketers?  How do they use it?

Have a nice Thanksgiving.

Chris Lovett







4 thoughts on “BMGT 311: Extra Credit, Social Media Marketing Research”


    Sprout social is a tool to help companies with their social media management. Some of the features that it has are detailed reports that are ready for presentation, publishing tools to allow the company to publish messages on their social media sites, use calendars to create campaigns and schedule posts, and an inbox of all their social media in one place so they are able to access it quickly and efficiently. This website uses tools that are similar to the other websites that we were shown in the seminar this past week. It looks very easy to use and extremely helpful as far as saving time for the companies that use it.

    It is important to analyze data on Facebook, Twitter, Instagram and other social media sites because it allows them to keep up with what is going on first of all with other companies, in the social media world, what people like and don’t like, etc. Also, it is the easiest way to reach people these days because everyone has social media sites of some sort and most people are on them constantly. By analyzing these things it gives feedback to the marketers as to which social media site is reaching more people and if the marketing that they are doing is effective at all.


      The importance of hootsuite is that it allows you to manage and measure your social networks and is also helpful when you have to make reports because they are very colorful and organized.

      It’s so important to analyze the data of social media because it lets the people in charge of these to be able to measure if what you are doing from promoting your product to getting feedback, if they are working or not and what you need to change.

  2. Online social media represent a fundamental shift of how information is being produced, transferred and consumed. Social media data comes in many forms: blogs, micro-blogs, social networking, wikis, social bookmarking, social news, reviews, and multimedia sharing. Tracking the rhythm of social media outlets enables companies to gain feedback and insight in how to improve and market products better. For consumers, the abundance of information and opinions from diverse sources (delivered by social media platforms) helps them peek into the perception of crowds, to aid in making more informed decisions. There are companies creating tools to investigate techniques for social media modeling, analytics and optimization that I did not know about before researching. Cynthia M. Saracco and Anshul Dawra, Senior Software Engineers of IBM created a spreadsheet-style tool for business analytics provided with IBM. InfoSphere® “Bigsights® is a software platform that can help companies discover and analyze business insights hidden in large volumes of a diverse range of data” (IBM).

    More Information:


  3. VinTank is a company that specializes in social media monitoring for the wine industry. They monitor all of the major social media sites such as Facebook, Twitter, Instagram, Tumblr, and Google+, as well as wine-focused blogs. This site has importance to its users because it helps them monitor activities of wine consumers more closely and through one platform. It will help businesses analyze ROI for marketing and promotions and making sure their marketing is effective.

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