In Marketing Research, one of the fastest growing trends I see includes the use of Infographics as a way to increase awareness or convey a statistic to a wide audience. This use of Data Visualization combines information and data in a very easy way for audiences to grasp and understand.
Why are they so popular? My theory is simply people are busy – and anyway you can showcase information in a way that can be understood and digested in a way that is visual, will be more likely to be accepted an audience. I also think infographics are very similar to today’s most popular social media platforms, engaging (Twitter and Facebook) and Visual (Instagram).
Even resumes can become infographics – and make your experience look a little more interesting than it might be.
So can you find an interesting infographic? What is the information it is conveying, and to what audience? Why do you feel this way of visualizing data is becoming so popular?