Great Ads Tell Stories.

In BMGT 411 – we have gotten into the core of Marketing.  We have dug into the 4 p’s at a very deep level.  For the next few weeks – we are going to talk about ads.  Ads that are good.  Ads that are bad.  What they cost, and who they are intended to reach.

These commercials below were broadcast and viral hits recently – because they were brave, and they told a story.  The focus was not on a product or a service, but story telling.  Creative so good, you stopped, you watched, and you listened.

This Chipotle ad from 2011 has 7 million views on YouTube.  It took on an issue head on, and told a story about it.  It opened eyes in a very unique way.  It made people stop and think: where is my food coming from?

Microsoft’s Kinect Effects – takes a video game, and turns it into inspiration.  They say they are just as excited to ask the world what they will do with Kinect next – a direct reference to crowd sourcing.  Inspirational.  And tells a story of a company that gave us the tool and watched as we customized it.  The customer is now in charge.

The Chrysler SuperBowl spot from a couple of years ago.  It was a war cry.  Detroit was falling, both Chrysler and GM taking government bailouts, Ford hanging on a thread.  This spot was a rally cry for the US to get back to its roots, and make Detroit proud.  This spot wasn’t about Chrysler.  It was about clawing your way from the bottom, featuring a live visual example of someone who did just that.

These are just a few examples of powerful ads that stop you in your tracks.  They have one thing in common – they tell a story.  Can you think of an ad that you feel told a story?  Who was it from?  What story did it tell?  Why do you think it was good.  Let’s discuss them in the next class.

Chris

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4 thoughts on “Great Ads Tell Stories.”

  1. Nike’s 2010 ad is a very powerful, inspirational advertisement of how during sports even though life says the strong survive, and are more powerful or greater, that’s not always true. No matter what the stats say, what the experts think, or what the commentators may have predicted the results don’t always add up, and you may be surprised of the unexpected outcome of a team or individual.

  2. Batelco is the Bahrain Telecommunications Company, a company providing telephone service to much of the Middle East, northern Africa and India . In 2010, they released an ad titled Infinity. This ad depicts a child walking through a city and letting his imagination run wild. The ad strikes a chord with nearly any audience, coming from the idea that the inspiration to do great things comes from an early age – and any childhood is full of the imaginative extensions to the universe like the towering gorilla guardian or the roller-coaster subway line in Batelco’s publication.

  3. Henry’s ad sends a powerful message that the manufacturing base of the United States is just about gone and that just about everything that is purchased today is made overseas. This ad is unique that there are no words spoken by the actor. This is a perfect example of actions speak louder than words

  4. I couldn’t find the actual commercial ad that I wanted to for this but the one I found is sufficient enough for the purpose of the story. The “story” that Oreo is telling is basically that at any age, you always are going to have that weak spot to twist, lick, and dunk your cookie. The message that they are portraying is that you regardless your age, everyone is a kid at heart when it comes to Oreo’s. The actual ad that originally came to mind when I saw this assignment was about how Oreo’s brought consumers of all ages and from different countries together. No matter where you go or how old you are, you always are going to know that you “twist, lick, and dunk” your Oreo. Basically the story that is being told is that everyone at some point is going to let loose and eat a cookie (or do something that reminds them of their childhood) and relive their childhood memories. Enjoy the simple things in life.
    Kind of cheesy but I thought it was simple and cute.


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