In BMGT 411 – we have gotten into the core of Marketing. We have dug into the 4 p’s at a very deep level. For the next few weeks – we are going to talk about ads. Ads that are good. Ads that are bad. What they cost, and who they are intended to reach.
These commercials below were broadcast and viral hits recently – because they were brave, and they told a story. The focus was not on a product or a service, but story telling. Creative so good, you stopped, you watched, and you listened.
This Chipotle ad from 2011 has 7 million views on YouTube. It took on an issue head on, and told a story about it. It opened eyes in a very unique way. It made people stop and think: where is my food coming from?
Microsoft’s Kinect Effects – takes a video game, and turns it into inspiration. They say they are just as excited to ask the world what they will do with Kinect next – a direct reference to crowd sourcing. Inspirational. And tells a story of a company that gave us the tool and watched as we customized it. The customer is now in charge.
The Chrysler SuperBowl spot from a couple of years ago. It was a war cry. Detroit was falling, both Chrysler and GM taking government bailouts, Ford hanging on a thread. This spot was a rally cry for the US to get back to its roots, and make Detroit proud. This spot wasn’t about Chrysler. It was about clawing your way from the bottom, featuring a live visual example of someone who did just that.
These are just a few examples of powerful ads that stop you in your tracks. They have one thing in common – they tell a story. Can you think of an ad that you feel told a story? Who was it from? What story did it tell? Why do you think it was good. Let’s discuss them in the next class.