If you are active on Twitter – you quickly realize it can be a place to vent everyday frustrations. Ad Agency DDB New York used the hashtag #firstworldproblems and had real Haitian villagers read the tweets aloud. I felt pretty silly about my tweets, and remembered how lucky we are for what we have. All in all – great marketing. Read more about the effort here
Cause marketing has one underlying goal: tug at your heartstrings. Job done. They used a popular hash tag on twitter to get the word out about a real problem facing the world.