Good Cause Marketing by DDB New York and WaterisLife

If you are active on Twitter – you quickly realize it can be a place to vent everyday frustrations.  Ad Agency DDB New York used the hashtag #firstworldproblems and had real Haitian villagers read the tweets aloud.  I felt pretty silly about my tweets, and remembered how lucky we are for what we have.  All in all – great marketing.  Read more about the effort here

Cause marketing has one underlying goal: tug at your heartstrings.  Job done.  They used a popular hash tag on twitter to get the word out about a real problem facing the world.

Chris Lovett

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