Please respond in the comments section for assignment #2.
Article 2 Review Due and Presentation
- Topic: Pick a company you feel has great customer loyalty, and find an article that gives examples of how they engage with customers and keep them loyal
- Have you looked for articles on Google Scholar?
- What about companies that use loyalty cards? How does this keep customers loyal?
- Think about the marketing tactics that engage with customers like direct mail, email, and in store events. What does your favorite company do to keep you coming back?