I would like to welcome you to BMGT 411: Advanced Marketing Management for the Fall semester. Marketing Management is what I do by day, so I think you are going to enjoy this class very much if your goal is a career in marketing. We have 2 guest speakers lined up, a real world project in marketing management, and a variety of in class group work that will expand your knowledge in marketing management, and the challenges managers face today who work in marketing. If I can only teach you one thing this semester it is this – marketing is not advertising – it is much much more than that. Soon enough, you will get a sense for what I am talking about.
This semester, you will be a part of an interactive learning project. In addition to engaging in the classroom, I am going to ask you to engage here, to create robust dialog with me, your fellow classmates, and others who follow this blog. Marketing is all about collaboration, and our goal is to learn through collaboration in the classroom and where ever we are.
Please take a look at the syllabus that we will review next Wednesday in class. I may still make a few tweaks, but it is 90% there. Your assignment for week one is to read chapter 1 of your marketing text and answer the two questions below.
Our class project will be to help a small business develop and execute a strategic and tactical marketing plan. Marty’s Market is a new speciality grocery store that opened in July, and we are going to use what we learn in class to help them with their marketing goals. It’s an exciting opportunity for each of you to not only use real world marketing strategy to help a local business, but also an opportunity to prepare you for a career in marketing. We will discuss the project in greater detail in class. Due to the confidential nature of documents shared with me, they will only be available in hard copy.
I look forward to this semester. An additional assignment, which we will discuss in class, is to answer the two questions below (In comments on this blog):
1. If you could work for one company in their marketing department, which company would it be?
Just two questions to get us started. Enjoy this week and come ready to learn on 8.28.