I would like to welcome you to BMGT 311: Marketing Research for the Fall semester. I am very passionate about Marketing Research as a driver for strategic marketing decisions. I think you will enjoy this semester. We have a busy schedule planned out, but I am hopeful that we will combine traditional lecture with a strategic project to help prepare you for a career in marketing.
This semester, you will be a part of an interactive learning project. In addition to engaging in the classroom, I am going to ask you to engage here, to create robust dialog with me, your fellow classmates, and others who follow this blog. Marketing is all about collaboration, and our goal is to learn through collaboration in the classroom and where ever we are.
Please take a look at the syllabus that we will review next Wednesday in class. I may still make a few tweaks, but it is 90% there. Your assignment for week one is to read chapter 1 of your marketing research text, and answer the two questions below in the comments section of this blog.
Our class project will be to help a small business develop and execute a marketing research plan. Marty’s Market is a new speciality grocery store that opened in July, and we are going to use what we learn in class to help them with their marketing research goals, which as a result, will help them with their overall marketing strategy. It’s an exciting opportunity for each of you to not only use real world marketing research to help a local business, but also an opportunity to prepare you for a career in marketing. We will discuss the project in greater detail in class. Due to the confidential nature of documents shared with me, they will only be available in hard copy.
I look forward to this semester. An additional assignment, which we will discuss in class, is to answer the two questions below (In comments on this blog):
1. How would you define Marketing Research? Not a book definition, tell me how you would define it – what Marketing Research means to you.
2. What is your career aspiration? How do you feel marketing research will help you in your career?
Just two questions to get us started. Enjoy this week and come ready to learn on 8.29.