I came across this video of a new concept Audi showroom in London developed by Razorfish. Truly, truly ground breaking innovative retail design that redefines in store experience.
This is pretty ground breaking stuff. I am all for innovation, but for some reason, when it comes to cars, I still need to kick the tires and ask them to open up the hood, even though I have no clue what I am looking at.
Would you buy a car with a brand experience like this?