Redefining the In-Store Brand Experience

I came across this video of a new concept Audi showroom in London developed by Razorfish.  Truly, truly ground breaking innovative retail design that redefines in store experience.

This is pretty ground breaking stuff.  I am all for innovation, but for some reason, when it comes to cars, I still need to kick the tires and ask them to open up the hood, even though I have no clue what I am looking at.

Would you buy a car with a brand experience like this?






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