Great Creative Examples from the ad biz.
Originally posted on TED Blog:
At the AICP Conference in New York this morning, TED announced the third cycle of Ads Worth Spreading, our initiative to find the 10 most compelling ad campaigns of the year. We also released a report to share insights from the creatives behind the winning ads and the nomination teams that picked them. The paper reveals how both creators and consumers think about ads.
Ads Worth Spreading finds examples of what advertising can be — how companies, corporations and organizations can successfully create informative, stimulating and enriching content for audiences. Imagine if advertising was not something to “sit through”; but instead, inspiring media that could spark change, raise awareness and communicate new thinking. Chipotle’s “Back to the Start” campaign spoke to people because it advocated a compelling idea – a return to a sustainable, ethical way to produce food and support for struggling small farmers.